February 28, 2025
BELLEVUE, WA – SparkX Global has rebranded its AI-powered ad management platform software to Xnurta (an exhibitor at Prosper Show). Xnurta’s transformation mirrors the rise of agentic AI—a new wave of intelligent agents that autonomously perform tasks and make real-time decisions that are enhanced with new data over time.
According to a recent press release, Xnurta’s proprietary AI Copilot is ushering in that new agentic age for commerce brands and agencies. It enhances campaign management by predicting buying patterns and optimizing in real-time. It adapts across platforms like Amazon and Walmart, enabling precise targeting, improved ad performance, and expanded reach—delivering measurable growth effortlessly.
“This is more than just a name change,” said Xnurta CEO Kashif Zafar. “We wanted this rebrand to capture the evolution of AI, which is going through a seismic shift. Just as generative AI transformed business a few years ago, AI agents are unlocking new possibilities in every industry today. With the support of our AI Copilot, brand managers will be empowered to make creative, intuitive, and strategic decisions. Now they have an AI partner that handles the heavy lifting of data processing, optimization, and tactical execution. We’re excited to have a brand that reflects this agentic future of commerce.”
View Other Prosper Show Exhibitors – https://prospershow.com/floor-plan-exhibitor-list/
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