December 5, 2024
SEATTLE – Prosper exhibitor Levanta, an affiliate marketing platform for Amazon sellers, recently closed a $20 million Series A funding round led by Volition Capital. This investment will enable Levanta to expand its platform capabilities, accelerate growth, and further cement its position as a leading creator-driven commerce platform for Amazon sellers.
With this new funding, Levanta will scale its business development team to support the growing demand from Amazon sellers, brands, and creators. The company will also invest heavily in product development to enhance user experience and drive even more dynamic, revenue-generating partnerships between sellers and creators. Levanta’s goal is to create a seamless, high-impact marketplace ecosystem that powers growth for brands while meeting the needs of creators and publishers.
“Levanta is perfectly positioned to capitalize on the massive growth opportunity in the affiliate marketing and creator-driven commerce space,” said Larry Cheng, managing partner at Volition Capital. “The platform’s strong traction with Amazon sellers, its innovative approach, and its ability to deliver results for brands make it a game-changer in the e-commerce ecosystem. We’re excited to partner with Levanta’s talented team as they accelerate their growth and further expand their platform capabilities.”
Levanta’s founding team (pictured right) brings extensive experience in the affiliate marketing and technology sectors. Co-founders Spencer McKenney (chief technology officer), Ian Brodie (CEO), and Rob Schab (chief marketplace officer) previously launched and scaled Grovia, an affiliate recruitment software and service provider. In May 2022, Grovia was acquired by Acceleration Partners, a global leader in affiliate marketing.
Building on this success, they launched Levanta in March 2023, enabling Amazon sellers to increase sales through high-impact, direct affiliate partnerships. “This funding is a pivotal moment for Levanta. With the support of Volition Capital, we’re primed to take our platform to the next level and offer even more value to marketplace sellers and creators,” said Brodie. “The affiliate marketing landscape is evolving rapidly, and we are committed to driving innovation and providing an ecosystem where brands, creators and influencers can collaborate in meaningful ways to grow their businesses and reach new audiences.”
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