April 4, 2024
REDWOOD CITY, CA – Poshmark, a fashion resale marketplace, is partnering with seven sustainable brands on a series of live shopping events in celebration of Earth Month. During this program, brand partners will be holding live events on Poshmark for the first time, leveraging the company’s Posh Shows product to connect directly with fans, support secondhand sellers of their brand, auction one-of-a-kind merchandise, and celebrate the durability and circularity of their products.
Throughout Earth Month, partners will each host live events that will support Poshmark sellers using Poshmark’s “Share Shows” feature, inviting community members to auction their own preloved styles from the brand. Sustainable fashion brand Rothy’s will co-host their show alongside a Poshmark seller, while regenerative lifestyle brand Christy Dawn will host a show that features merchandise from Poshmark sellers, inviting them to celebrate the sustainable features of each item.
Brands including Pact, Wolven, Cleobella, Whimsy + Row, and Aday will also auction exclusive and sample merchandise during their Posh Shows, as well as items from Poshmark sellers, giving a second life to discounted and one-of-a-kind items while actively diverting from landfills. Poshmark will contribute 10% of net gross merchandise value from each show to support tree planting projects with veritree.
“In celebration of Earth Month, Poshmark is offering a unique opportunity for sustainable brands to engage with and support some of their most passionate fans on Poshmark – in a live, interactive, and fun format,” said Steven Tristan Young, chief marketing officer of Poshmark. “By inviting brands to host Posh Shows for the first time, our partners will be able to build genuine connections with Poshmark’s highly engaged, environmentally-conscious community, all while helping our sellers make sales and working together to champion a more circular future for fashion.”
“Rothy’s is excited to join forces with Poshmark this Earth Month to celebrate and reward a passionate resale community for extending the life of their Rothy’s, which are not only crafted from recycled plastic bottles, but also remarkably durable” said Jamie Gersch, chief marketing officer of Rothy’s. “Together, Rothy’s and Poshmark are modeling a more circular future for fashion, where brands encourage customers to keep their closets in circulation, and give their items another life through resale.”
Poshmark shoppers are increasingly drawn to sustainable materials and brands. Orders for partner brands like Pact, Rothy’s, and Christy Dawn have increased by 168%, 51%, and 51% respectively over the past two years. Shoppers are also seeking items made of natural materials, with searches for listings containing the phrases “organic cotton” and “100% wool” up by 102% and 69% respectively over the past two years.
Recent Comments