Mid October Prime Big Deal Days Prove Profitable

Oct. 15, 2023

SEATTLE – A post prime press release from Amazon declared that Prime members saved more than $1 billion across millions of deals during Prime Big Deal Days on October 10 and 11.

“Prime Big Deal Days was a strong start to the holiday shopping season, offering Prime members an exclusive early opportunity to save and surpassing our expectations. This event outpaced last year’s holiday kick-off event, with more Prime members shopping this year,” said Doug Herrington, CEO of Worldwide Amazon Stores. “Millions of Prime packages in the U.S. have already been delivered, and we’ll continue to offer fast, free delivery across our wide selection throughout the holidays. Thank you to employees and selling partners around the world for their continued commitment to customers as we head into this  shopping season.”

On the first day of Prime Big Deal Days, U.S. Prime members purchased more than 25 million items with Same-Day or Next-Day Delivery, with hundreds of thousands of items delivered within four hours of purchase.

The fastest delivery in the U.S. on the first day of the event was 54 minutes in Ohio, ordered at 7:20 a.m. EDT and delivered by 8:14 a.m. EDT. The customer ordered a pasta attachment for a KitchenAid stand mixer and a book about canning.