ROGERS, AR – Walmart’s one-day Inspire event in Rogers, Ark. wrapped earlier this week, focusing on Scintilla, Walmart Data Ventures’ retail insights technology. According to Walmart News, Scintilla’s insights ecosystem makes advanced data and analytics accessible to all. Specifically, Walmart (a Prosper 2026 exhibitor) reported: “Scintilla subscribers outpaced their peers, with total omni sales increasing by 15% and digital sales growing even faster compared to non-subscribers. Over 30 case studies from suppliers across the U.S., Mexico, and Canada reinforced this by showcasing how first-party insights from Scintilla are delivering measurable business growth, even in a dynamic economic climate.”
“Data has never been more critical to understanding our customers and anticipating their needs,” said Mark Hardy, senior vice president, Walmart Data Ventures via Walmart News. “But data alone is only as valuable as our ability to interpret and act on it. With Scintilla, we’re delivering more than just data — we’re providing actionable insights that empower our clients to make smarter decisions and unlock new opportunities. The momentum we’re seeing — both within our Walmart teams and across our supplier community — is incredible. By equipping users with richer insights through a more seamless experience, we’re actively shaping the future of retail and redefining what it means to be data-driven.”
The connected, intuitive Scintilla experience puts critical insights at users’ fingertips, while newly announced features—like AI-powered research summaries—will allow suppliers to quickly understand what their survey results mean without needing to manually analyze every response.
Walmart Data Ventures also announced the upcoming integration of a new, AI-powered intelligence tool coming to Scintilla. This intelligent data companion will help users better understand key metrics and how to interpret them for their business. By making data more accessible, this technology is helping suppliers build confidence in using data, improve performance, and understand what they should do next.