BENTONVILLE, AR – Prosper exhibitor Walmart Marketplace (Booth #449) launched its Premium Musical Instrument Shop (digital storefront) this week—a curated destination featuring respected brands in the music industry, including Fender, Roland, Boss, Zildjian, Ernie Ball, Hercules, Squier, and Barton Bags.
The new digital storefront marks the first phase of Walmart Marketplace’s expansion into professional-grade musical instruments and accessories, giving everyday shoppers, creators, and musicians access to both new and resold gear from globally trusted brands. The launch reflects Walmart Marketplace’s continued focus on broadening its selection in high-quality, specialized categories while maintaining the convenience and reliability customers expect.
“We’re thrilled to bring some of the world’s most legendary music brands to Walmart Marketplace, giving customers access to the equipment they love from the names they respect,” said Manish Joneja, senior vice president, Walmart Marketplace and Walmart Fulfillment Services via press release. “This launch represents a major milestone in expanding our Marketplace into premium categories delivering both high quality and value, backed by Walmart’s scale, reliability, and convenience.”
The Premium Musical Instrument Shop features a curated selection of guitars, amplifiers, pedals, drum accessories, strings, gig bags, and other music essentials. The assortment is designed to serve musicians at every stage, from beginners and students to hobbyists and professional performers.
The launch also creates new opportunities for brands and sellers to reach Walmart’s broad and diverse customer base. Music manufacturers and merchants benefit from Walmart Marketplace’s traffic scale, fulfillment capabilities, and brand protection standards, while expanding access to Walmart’s 270 million weekly customers.
Walmart Marketplace has delivered 14 consecutive quarters of double-digit growth, driven by strong seller adoption and customer demand. Walmart.com now offers more than half a billion items online, supporting a wide range of customer needs. In its most recent quarter, Walmart reported 5.8% year-over-year revenue growth to $179.5 billion, with U.S. eCommerce sales increasing approximately 28%, led by Marketplace and store-fulfilled channels.