The Fourth of July is on its way and Americans spend a lot of money in preparation for the holiday—shelling out for food and fireworks. After all, what Independence Day celebration is complete without the traditional barbecue followed by an all-American fireworks display? Some people travel for the holiday, visiting family and friends or venturing out to scenic spots such as mountains, rivers, and beaches, driving up sales for travel amenities and outdoor gear.

Online retailers can take advantage of Fourth of July celebrations by taking steps to boost their sales. The following are some tips that can help you drive website traffic in the lead up to summer’s big holiday:

  • Try paid ads – Want a guaranteed source of increased traffic? You can draw traffic to your website by posting paid advertisements using Google Adwords or promoted Facebook postings. This will expose your offerings to a broader audience.
  • Use social media – Don’t want to pay? Up your social media game and share your special holiday deals on Facebook, Twitter, Pinterest, Instagram, etc.
  • Update your calls to action – Tweaking your website’s calls to action can result in more visitors to your website. Entice visitors by including phrases such as “Independence Day Savings” or “Fourth of July Discounts.” Don’t forget to include red, white, and blue enhancements.

It’s a good idea to offer discounts for the holiday and an even better one to get the word out. Don’t let the holiday’s selling opportunities go to waste. If you need more tricks to publicize your website and the deals you offer, consider attending Internet marketing conferences where expert retailers share their experiences and techniques.