LAS VEGAS – Walmart just reported its fourth quarter fiscal year 2026 earnings — marking the eighth consecutive quarter of e-commerce growth above 20%.1 For Marketplace sellers, this isn’t just good news. It’s a clear signal.
Expanding your business on Walmart has become an increasingly important part of many sellers’ long-term strategy. Customer demand across the Walmart ecosystem, including Walmart.com and the Walmart app, remains strong. At the same time, competition from third-party sellers continues to intensify as more sellers recognize the opportunity. That means simply listing products isn’t enough.
Once your product catalog is optimized, one of the fastest levers for growth is advertising. It’s no surprise that 83% of top Walmart Marketplace sellers advertise with Walmart Connect2. However, winning on Walmart isn’t about launching more campaigns or making constant tweaks. It’s about building a system — one that drives sustainable, scalable performance.
This year at Prosper, sellers have three key opportunities to build that system.
1) Get Certified
March 10 (Tuesday) | 12:15–1:25 PM | Pomerol Room, Wynn Las Vegas
Walmart Connect will host Get Certified: Building & Optimizing Sponsored Search with Walmart Connect. This free, interactive working session (lunch and swag included) is designed for both new and experienced advertisers. Whether you’re setting up your first campaign or refining an advanced Sponsored Search strategy, this session delivers practical, hands-on learning — including insights into the new AI advertising assistant, Marty.
Because it takes place before the Expo Hall opens, attendees have time to focus and sharpen their skills before stepping onto the show floor. Advance registration is recommended. Click Here to register. Participants who complete the session and knowledge check will earn a Walmart Connect certification badge for their LinkedIn profile.
2) Get Inspired
March 11 (Wednesday) | 11:00-11:30AM | Learning Lounge | Booth #449
Join Walmart Connect’s Advertising that Helps Sellers Grow Bigger, Smarter, Faster session. This Learning Lounge presentation will break down the proven playbook successful sellers are using to win on Walmart — and the immediate steps you can take to drive measurable business impact. You’ll walk away with practical tactics you can apply to your advertising strategy the very next day.
3) Get Your Questions Answered
Throughout Prosper | Booth #449
Schedule a meeting or stop by the Walmart Connect booth for dedicated 1:1 time with an advertising expert.
Click Here to book an appointment.
Booth #449 will serve as your hub for:
• Tailored strategy discussions
• Optimization recommendations
• Campaign setup and best practices
Whether you’re new to Walmart or scaling aggressively, these conversations are designed to help you move forward with clarity and confidence. Walmart’s sustained e-commerce growth signals long-term momentum. Prosper is your chance to start building that advantage.