The easiest way to get ahead on Amazon’s marketplace is through Amazon A10 compliance. Riding the wave that this e-commerce giant offers can help you rank higher because this new algorithm focuses on giving relevant search results to buyers.
Around 89% of consumers choose Amazon over other e-commerce sites when buying online. The product diversity and the fast shipping also play a part in Amazon’s market domination. However, it also made seller competition more fierce.
With 45% of shoppers never going past the second page of search results, it’s crucial you get your products on page one. Achieving this means staying on top of the current Amazon algorithm.
What is the Amazon A10 Algorithm?
It’s crucial to be aware of every update so you can tweak your processes accordingly. It can result in making the latest algorithm recommend you on top of relevant searches.
While product profit is still part of the algorithm’s determining factor, it now extends to other areas as well. Amazon PPC also starts to lose its momentum in this A10 update because it doesn’t prove relevance. These changes enhance consumers’ experience with the search results, ensuring that buyers choose Amazon over other e-commerce stores.
If you find this new update still confusing, don’t fret. Here’s the lowdown on what factors influence this new Amazon algorithm.
Factors That Affect Amazon A10 Algorithm
We’ve narrowed down nine characteristics influencing the latest Amazon’s proprietary search algorithm. By adjusting your approach to coincide with these elements, your product has more chances to jump ahead on top of their search results.
1. Seller History
In this algorithm, it still matters how your product is selling. Keep your sales velocity strong by using promotions and ensuring that your inventory doesn’t run out. Amazon will rank products that customers consistently buy since it proves that they satisfy consumers’ needs.
2. Seller Authority
Amazon now ranks products based on how many times they occupy the buy box. Some of the elements that influence your products’ buy box time are their feedback rating and performance metrics. The algorithm also considers the length of time a seller has been active in the marketplace.
3. Internal Sale
Any purchase that doesn’t come directly from a search result is internal sales, such as buying your product from “similar products” or “recommended.” Improving your sales in this area involves using high-converting photos and product descriptions.
4. Off-site Sale
Off-site sale is a new factor in Amazon’s algorithm. When a customer buys through a link from an external website or a Facebook ad, Amazon considers it an off-site sale. Also, external traffic helps build brand awareness, capturing potential customers even if they’re not currently browsing on Amazon.
5. Organic Sale
When a customer buys your product after seeing it from search results, it counts as an organic sale. The more people buying your product based on search results, the higher Amazon will rank your listing. Consistent organic sales indicate that your product is relevant to what the customers are searching for.
The more views your product page gets, the better your chances that Amazon will keep recommending you on the first page. The number of views is not limited to Amazon only since it also includes affiliate and partner sites.
7. Clickthrough Rate (CTR)
CTR represents the number of times people click on your product through a listing or ads in the marketplace. It is the ratio of the people who visited your product page compared to the number of times it appeared in search results. The more relevant your listing is, the more clicks it can get.
8. Conversion Rate
Every visitor that buys your product counts as a conversion. The more visitors you convert, the better your product ranking is. If you have great photos, reviews, and product descriptions, you’re more likely to convert them into actual customers.
9. Pay-per-Click (PPC) Sale
The new Amazon algorithm still gives value to PPC ads, even if it no longer considers sales through PPC a major factor. Ad campaigns help give visibility to your underperforming products. Not only will it help improve rankings, but it also adds more sales potential. Since PPC ad performance has a lower effect in ranking your products, you can reallocate some of your ad budget for off-site marketing like Facebook ads.
How to Rank Higher in the New Algorithm
An optimized product page is crucial in ranking well as it hits most of the factors in the new algorithm. Here are some ways to make your product page stand out:
- Use HD photos of your products at varying angles.
- Include HD lifestyle photos to help connect to the readers on how to use your product.
- Improve your copy by prioritizing the benefits over features.
- Include relevant keywords in your title and copy.
Discounts and promotions don’t add as much weight as off-site promotions in this A10 algorithm. Furthermore, Amazon is now cracking down on listings that overuse this strategy to boost sales.
Use discounts and promotions sparingly and focus more on off-site marketing instead. Allocate budget for Facebook or Google ads and contact bloggers and influencers to promote your product. Leverage websites with high domain authority relevant to your product’s niche. The more external traffic you receive for your target keyword, the better you will rank with those keywords.
Outbidding your competitors on Amazon PPC can get you on the first page. However, it’s a very costly approach. If your marketing budget can shoulder the expenses, having your product appear on the first page of search results adds more visibility.
Buyer reviews still play a significant part in Amazon product ranking. While it’s challenging to get most of your buyers to leave a review, the rewards are worth it. It helps build seller authority which snowballs into having a better conversion rate, ultimately leading to more sales and better rankings.
Improve your Performance with Amazon A10 Algorithm
Aligning your marketing tactics with the new Amazon A10 algorithm can help you have better performance in the marketplace. Every algorithm update may have different sets of priority, but they’re all geared toward customer satisfaction.
Are you looking for more ways to boost your Amazon business? Check our articles to learn more effective techniques for improving your brand’s performance.