TEMPE, AZ – AI agents are launching at an incredibly rapid pace, with more than one billion agents projected to be built by businesses alone in the next three years. As AI agents start communicating with one another, there is currently no standard for distinguishing legitimate agents from unvetted or malicious ones, and no way to enforce the integrity of agent-to-agent interactions.
To help solve this high-stakes challenge, GoDaddy is launching a “trusted identity naming system” for AI agents. According to a GoDaddy press release: “This system is based on proven technologies and protocols, making it easy to find and trust agents that are legitimate. It builds on the company’s decades of leadership and experience in helping keep the internet safe with domain names, the Domain Name System (DNS) and Secure Sockets Layer (SSL) certificates.”
“The AI agentic space is a lot like the ‘Wild West’ of the early internet, but fortunately GoDaddy has three decades of experience building and sustaining trust in complex, rapidly evolving ecosystems,” said Travis Muhlestein, chief technology officer, Product & AI, at GoDaddy. “With our scale, expertise and technology, GoDaddy is uniquely positioned to extend that trust and help keep the internet safe from rogue AI agents.”
The service is engineered to work across protocols via a modular adapter layer and draws on concepts documented in an Internet Engineering Task Force (IETF) draft for an Agent Name Service (ANS). The system issues a report on each enrolled agent: verifying its identity, confirming good standing and specifying its location.
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