Brands Need Focused Third-Party Logistics (3PL) Partners

 

May 30, 2025

by Rob Hahn

SALT LAKE CITY, UT – In the ever-evolving world of logistics, the “jack of all trades” approach no longer cuts it. Fulfillment has grown increasingly complex across B2B, DTC, and marketplace channels—each with its own technical requirements, customer expectations, and operational burdens. Trying to master them all can result in mediocrity across the board.

The truth is clear: not every 3PL can—or should—try to be everything to everyone. B2B fulfillment demands robust EDI systems, pallet-level handling, and deep integration into retail networks. DTC fulfillment revolves around speed, personalization, and customer experience, with intricate kitting and fast last-mile delivery.

Marketplace fulfillment (particularly on Amazon and Walmart) introduces a third layer of complexity: strict inbound compliance, constant platform updates, and dynamic transportation requirements that can shift by the quarter.

Attempting to consolidate these models under one roof often creates more problems than it solves. What looks like simplification can result in inventory bottlenecks, missed SLAs, or costly chargebacks. That’s why we recommend a different path: specialization.

The ideal logistics model is designed to reduce operational friction by deeply aligning with the distinct needs of each channel. This model streamlines everything from inbound Amazon shipping—leveraging advanced forecasting and a deep fulfillment center (FC) network—to creating effortless variety packs for TikTok Shop DTC customers.

This kind of agility is only possible when a fulfillment partner is built around expertise, not just capacity. It’s not just about moving boxes—you need to optimize for each platform’s algorithms, customer expectations, and logistics nuances. The result is not only operational clarity for brands, but fewer surprises, lower costs, and faster speed-to-shelf. In a logistics landscape that’s anything but commoditized, choosing a specialized partner isn’t just smart—it’s necessary.

Ready to simplify your supply chain with specialized fulfillment? Connect with Pattern’s logistics experts and take the complexity out of scaling.

Rob Hahn (pictured above at Prosper Show 2025 in Las Vegas) is chief operations officer at Pattern. 

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