The Prosper Pathway

The insider’s library of tactics, trends and analysis for sellers 

Capturing Your Target Audience

Capturing Your Target Audience

One of the most crucial aspects of running an online business is knowing your target market. It won’t cut it to just provide a broad range of goods or services in the hopes that your spectrum of supplies will capture enough attention to keep your business afloat. You...

What We Can Learn from Amazon’s Success

What We Can Learn from Amazon’s Success

It seems unfathomable that over the course of 25 years, a small, books-only retail center blossomed into a company as successful as Amazon. Today, Amazon has a market cap of over $1 trillion, and its founder, Jeff Bezos, has a net worth of $137 billion. Those big...

What are the basics to understand about Amazon’s algorithms?

Payment Options for Online Shopping

Depending on the type of product or service that you offer through your online business, there are different payment options available to your customers. Gone are the days when a credit or debit card was the only way to complete an online transaction. It seems like...

Legal Basics of Starting an Online Business

Legal Basics of Starting an Online Business

If you’ve thought about creating an online business, the legal process can feel a little overwhelming. From your first tiny idea to your first big sale, understanding the accompanying legal issues is a key factor for setting up a successful online business. But where...