July 18, 2025
SEATTLE – Shortly after the most recent Prime Day (four days to be exact), Amazon officially declared it the “biggest Prime Day event ever” and touted massive savings for customers across more than 35 product categories.
“This year’s Prime Day event was bigger than any previous four-day period that included a Prime Day event, with record sales and more items sold during the four days,” wrote company officials via press release. “Members saved big on best-selling brands like Dyson, medicube, and Philips Sonicare.”
According to Amazon, this year’s Prime Day experience was enhanced by Alexa+—Amazon’s next-generation personal assistant now available in Early Access to millions of customers—along with the AI-powered shopping assistant, Rufus, and AI Shopping Guides.
“This year’s extended Prime Day event delivered incredible savings to our members across millions of deals,” said Doug Herrington, CEO of Amazon Worldwide Stores. “We’re thrilled to see record savings for our customers, who found great prices on the everyday essentials and products they love. This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions.”
Amazon reported that independent sellers—most of which are small and medium-sized businesses—also achieved record sales and a record number of items sold. “Prime Day 2025 was our most successful Amazon shopping event since launching our store in 2019,” said Anne Maza, co-owner of the small business Olivia Garden. “We saw impressive sales not just on our Prime exclusive deals but across our entire catalog. Beyond the immediate revenue boost, we’re especially thrilled about the increased brand awareness and the acquisition of new customers through the event.”
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