January 31, 2025
AUSTIN, TX – BigCommerce has updated Catalyst, its next generation storefront technology. With one click from the Control Panel, marketers can now launch and design a new store that comes optimized for high performance. According to a recent press release, Catalyst’s differentiator is its fully integrated marketing-friendly visual editor, Makeswift, which creates fast, modern ecommerce storefronts without rigid templates or heavy development costs.
“The adoption of composable commerce has been slow due to the time and resources needed to build a solid, integrated and scalable framework. Historically, this has prevented too many brands and retailers from taking advantage of the flexibility, speed and other benefits that a composable approach provides,” said Al Williams, general manager of B2C at BigCommerce. “With Catalyst, BigCommerce has flipped the script on composable and opened the market, making it easy and fast to launch a storefront that delivers incredible customer experiences and can scale with the business.”
Catalyst is integrated with core BigCommerce functionality, including customizable checkouts, robust APIs, core catalog and inventory management, multi-storefront capabilities and B2B functionality. Its modular architecture is built using composable standards, giving brands and retailers the freedom to adapt their commerce strategy as it evolves without the risk of outgrowing the platform.
UPLIFT Desk, a Texas-based manufacturer of standing desks and office furniture, recently moved its online store from the core BigCommerce platform to Catalyst to capitalize on the increased flexibility that comes with composability.
“Catalyst offered a well-engineered foundation, making it superior to building a solution from scratch,” said Daniel Burrow, vice president of Sales and Marketing at UPLIFT. “Its plug-and-play design streamlined essential tasks, like cart-to-checkout integration and customer account management, reducing development effort. Onboarding to Catalyst was relatively quick, and the overall process was smooth, leveraging the expertise of a platform built by engineers deeply familiar with BigCommerce.”
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