SINGAPORE – Prosper exhibitor SHEIN, a global fashion retailer, has signed an agreement with DHL to adopt its GoGreen Plus service, supporting the use of sustainable aviation fuel (SAF) within air cargo logistics. The collaboration forms part of SHEIN’s broader efforts to explore approaches for reducing carbon emissions associated with air transport, while engaging with broader industry initiatives to scale sustainable aviation fuel.
DHL’s GoGreen Plus service enables corporate customers to support the use of SAF by introducing it into the aviation fuel supply used within the network. Lifecycle emissions reductions associated with the SAF, relative to conventional jet fuel, are allocated to participating corporate customers using internationally recognized accounting methodologies. These allocations are documented through recognized certification frameworks, enabling participating customers to account for associated SAF-related lifecycle emissions reductions within their emissions reporting.
“Working with partners such as DHL allows us to better understand how sustainable aviation fuel solutions may be incorporated into air cargo logistics,” said Mustan Lalani, SHEIN’s head of Sustainability via press release. “Initiatives like this are part of SHEIN’s broader efforts to explore how emerging approaches across the aviation sector may contribute to addressing carbon emissions associated with air transport.”
“DHL is a pioneer in sustainable logistics. Signing the GoGreen Plus agreement with SHEIN marks another important milestone in DHL Express’s commitment to driving the green transformation of air logistics,” says John Pearson, CEO of DHL Express. “As a long-term partner in SHEIN’s global logistics network, we are pleased to work together to explore how sustainable aviation fuel can be integrated into their air cargo operations.”
Industry Partnerships
The agreement with DHL builds on a broader set of pilot initiatives and industry collaborations that SHEIN has undertaken across the air cargo ecosystem. Building on an earlier Memorandum of Understanding signed with Lufthansa Cargo in 2025, SHEIN has also embarked on additional partnerships with logistics providers, cargo airlines and industry groups to better understand how SAF-related solutions may support efforts to reduce lifecycle emissions in air cargo logistics, the economic feasibility of such efforts, and how associated certification and accounting frameworks operate in practice.
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