LAS VEGAS – Toucan was founded in 2018 with a clear focus on helping brands succeed on Amazon and drive long term growth. At the time, many brands were struggling to navigate the marketplace and unlock sustainable performance, so Toucan was built to combine deep marketplace expertise with a highly data driven approach.
Over the past seven years, Toucan has grown alongside the evolving e-commerce landscape. What started as an Amazon focused consultancy quickly expanded as clients sought support across advertising, creative, international marketplace expansion and emerging channels.
Today Toucan is an Amazon Advanced Ads Partner and a TikTok Shop Accredited Partner, working with brands globally to launch, scale and optimise their presence across marketplaces. By combining strategy, retail media, conversion focused creative and operational expertise, Toucan helps brands unlock measurable and sustainable growth across Amazon, TikTok Shop and other e-commerce channels.
Toucan helps brands scale through full account management, full-funnel advertising, marketplace expansion, conversion-focused creative, TikTok Shop activation, and cross-channel expansion. This includes retail media strategy across Sponsored Ads and Amazon DSP to support both performance and upper-funnel brand building. In addition, we support brands with Amazon revenue recovery, helping them reclaim lost funds from chargebacks, shortage claims, price discrepancies and co-op claims, as well as providing training and consulting for teams that want to strengthen their internal marketplace capabilities.
Why is it so important these days for sellers to pursue multiple platforms beyond Amazon?Discovery now happens everywhere including social platforms, creators, influencers, affiliates and multiple retail environments. Expanding beyond Amazon allows brands to reach audiences earlier in the discovery journey, diversify revenue streams, strengthen brand awareness and drive incremental growth rather than relying on or competing within a single channel.
We also regularly see cross channel uplifts. When a product performs strongly on social or goes viral through creators or affiliates, it often leads to a noticeable spike in branded search and sales on Amazon. Because of this, the most effective strategy today is supporting multiple channels together so they reinforce each other and drive stronger overall performance.
What does “full service account management” encompass?
Full service account management covers the entire lifecycle of operating and growing a brand on marketplaces. Toucan provides end to end Amazon account management, from strategic planning through to activation and ongoing optimisation. We act as an extension of your team, helping remove operational complexity while driving sustainable growth.
This includes the setup and optimisation of Seller or Vendor accounts, product launch strategy, promotional planning, listing and search optimisation, full funnel advertising management across Sponsored Ads and DSP, analytics and reporting, marketplace expansion and conversion focused creative.
By combining strategy, execution and ongoing optimisation, Toucan works collaboratively with your team to deliver measurable growth and take the stress out of managing complex e-commerce channels.
Why should attendees pay a visit to your booth?
Attendees should visit our booth if they are looking for long term sustainable growth, additional revenue streams to fuel expansion, or ways to increase performance across their existing marketplace channels.
Our team will be available to discuss how brands can drive growth by combining creative, retail media and social commerce across platforms such as Amazon and TikTok Shop. We are also happy to talk through any challenges brands may be facing and help identify potential opportunities to optimise performance and unlock further growth.
If you are attending Prosper, come and visit us at booth 151 to meet the team, discuss your business, and take part in a few prizes and giveaways we will be running throughout the event.