LAS VEGAS – Prosper exhibitor PartnerBoost provides Amazon sellers with the technology, network, and expertise to lower acquisition costs and drive incremental revenue by improving search ranking. PartnerBoost’s network includes more than 100,000 vetted publishers and creators.
“Brands can directly partner with these publishers and creators via the PartnerBoost platform,” explains Joshua Montgomery, director of Sales. “PartnerBoost’s platform helps brands to greatly grow their Amazon traffic through these partnerships which increases visibility and drives revenue growth.”
Prosper Pathway sat down with Montgomery to learn more about the PartnerBoost particulars, as well as the reasons why Prosper attendees should pay a visit to Booth #508.
Prosper Pathway: What’s a recent example of how you helped a client?
Montgomery: Sellers know that Prime Day, which is continually expanding its duration, is one of the hardest times to stand out in categories dominated by a single major competitor, especially when CPC costs skyrocket ahead of the event. One of our clients, a health technology company, leveraged a multi-channel, CPS-only campaign to overcome this while driving $330K in revenue over a four-day period and achieving a 5.56X ROAS.
Using PartnerBoost’s discovery tools, they selected high-ROI publishers, like premium content sites, review sites, and deal sites to partner with. Using our custom commissioning feature, they had the flexibility to attract the attention of these publishers and negotiate a commission and incentive structure that benefitted all parties. Using PartnerBoost’s advanced reporting dashboard, the brand optimized campaigns based on performance and made seamless payouts to publishers.
Prosper Pathway: Why is it so important to connect with creators, influencers, and affiliate partners?
Montgomery: There are a few reasons. First, Amazon’s algorithm currently favors brands that drive external traffic to their listings, positively impacting their organic search ranking on Amazon. Therefore, it is an additional way to remain competitive. Creators and publisher partnerships are also a great way to elevate brand visibility, reach new audiences, and drive incremental sales through direct engagement with potential customers.
Prosper Pathway: What types of campaigns do you focus on?
Montgomery: We focus on CPA [cost per acquisition]-driven campaigns, meaning brands only pay the affiliate traffic source when a sale is made. In today’s economy, more brands are seeking out ways to lower costs and performance marketing eliminates the need to gamble on flat fee partnerships that might not perform. Lastly, affiliate partnerships have historically driven higher ROI than other forms of advertising, further reinforcing their inclusion in marketing budgets.
Prosper Pathway: Why did you decide to exhibit at Prosper?
Montgomery: We attended the Prosper Show for the first time last year, and were surprised by how many attending brands were not leveraging affiliate partnerships to boost Amazon revenue and maximize one of the most effective channels. We wanted to sponsor this year to reach as many brands and agencies as possible and provide insight into our capabilities.
Prosper Pathway: What’s your level of optimism about the future of online selling?
Montgomery: I’m optimistic about the future of online selling and I only see continued growth — but it’s clear the landscape is shifting. Brands always need to adapt to evolving markets and are currently feeling pressure from changing consumer behavior, rising costs, and tariffs that are impacting margins. I’ve seen this through the years with multiple channels and that’s why programs like Amazon’s Brand Referral Bonus, which gives eligible brands up to 10% back to offset future referral fees, and CPA-driven partnerships, where brands only pay when a sale is made, are becoming essential for brands looking to remain competitive in today’s ecommerce landscape.
At the same time, how consumers discover products is evolving. Consumers are relying more on influencer recommendations and AI-driven search. The latter of which often surfaces high-quality affiliate content sources—making partnership marketing more important than ever.
Prosper Pathway: Why should attendees drop by your booth at The Wynn?
Montgomery: Swing by Booth #508 to connect and learn more about the technology, network, and expertise that make PartnerBoost a must-have platform for Amazon sellers and agencies. Plus, take a look inside the platform.
Joshua Montgomery is director of Sales at Pasadena, Calif-based PartnerBoost. PartnerBoost is an exhibitor and sponsor at Prosper, scheduled for March 10-12 at The Wynn Las Vegas.