LAS VEGAS – Prosper exhibitor Xnurta (Booth #321), the agentic AI-powered advertising platform, and Front Row, an e-commerce agency, recently formed a partnership to accelerate AI-driven Amazon advertising and retail media performance.
As global competition intensifies across marketplaces, brands are increasingly turning to advanced AI-driven retail media solutions to maintain performance and visibility at scale. Xnurta (pictured above at Prosper 2025 with team member Marcus Gverzdys) and Front Row aim to jointly support brands seeking competitive advantage.
Front Row Group partners with consumer brands across beauty, health & wellness, CPG, and lifestyle to drive marketplace growth. It leverages proprietary technology and regional expertise to support e-commerce growth. Under this partnership, Front Row will leverage Xnurta’s agentic AI ad management platform to empower brands with advanced automation, performance insights, and AI-assisted campaign management across retail media.
“International expansion and local market mastery are essential for today’s top brands,” said Kashif Zafar, CEO of Xnurta via press release. “Our partnership with Front Row, a best-in-class eCommerce accelerator with a strong European footprint and deep expertise across marketplaces, enables brands to harness agentic bidding and optimization with strategic execution tailored to EU, US and global audiences.”
“Front Row exists to elevate brands wherever they compete,” said Tim Nedden co-founder & managing director at Front Row. “By integrating Xnurta’s agentic AI capabilities into our global services, we’re enhancing our ability to deliver faster, more intelligent, and transparent advertising performance, giving our clients the tools to win on Amazon and beyond.”
Xnurta will be exhibiting at Prosper (Booth #321) when the show convenes March 10-12 at The Wynn Las Vegas.