SAN FRANCISCO – OpenAI’s ChatGPT recently introduced a new shopping research feature designed to help consumers find the “right” products. A news item on OpenAI decried the chore of “sifting through dozens of sites” in favor of simply describing “what you’re looking for.”
ChatGPT will ask “clarifying questions” and research across the internet—checking reviews and “building on ChatGPT’s understanding of you from past conversations and your ChatGPT memory to deliver a personalized buyer’s guide in minutes.”
The research function rolled out on mobile and web for logged-in ChatGPT users on Free, Go, Plus, and Pro plans. To help with holiday shopping, nearly unlimited usage is available to all plans through the holidays.
The news item describes the feature as follows: Shopping research is built for that deeper kind of decision-making. It turns product discovery into a conversation: asking smart questions to understand what you care about, pulling accurate, up-to-date details from high-quality sources, and bringing options back to you to refine the results. It performs especially well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.
For simple shopping questions like checking a price or confirming a feature, a regular ChatGPT response is quick and all you need. But when you want depth—comparisons, constraints, tradeoffs—shopping research takes a few minutes to give you a more detailed, well-researched answer.
We’re also making shopping research available in ChatGPT Pulse, which is currently available to ChatGPT Pro users. When relevant, Pulse can suggest personalized buyer’s guides proactively based on your past conversations. For example, if you’ve been discussing e-bikes, a future Pulse card could suggest useful accessories for you.
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