MINNEAPOLIS – Like so many online retailers, Target Corp is adding new tech features to make purchases easier with an upgraded digital experience. “We’re committed to making the shopping experience this year even more connected, personal and intuitive, with innovations that help guests discover the hottest items and Target products they love at a great deal,” said Cara Sylvester, chief guest experience officer, Target via press release. “It’s all about meeting them where they are, simplifying gift-giving and helping families focus more on the joy of the season.”
AI-powered Holiday Experience
Personalized shopping has arrived at Target with AI-powered technology that makes it easier to find and purchase—and uncover fresh inspiration. With the new, conversational AI-powered Target Gift Finder, guests can find the perfect gift.
According to the Nov. 12 press release, it’s as easy as typing in details about the gift recipient or occasion into the Gift Finder to get tailored suggestions. A demo can be found at Target’s corporate website.
With Target’s new List Scanner, guests can scan their handwritten lists in the Target app — or scan holiday wish lists for the whole family — to add items into their cart. While using the app in-store, virtual animated helpers will guide guests through their app experience, telling jokes and making the shopping trip merrier. For more ways Target is making the shopping experience this season easier, visit the retailer’s holiday resource hub.