SAVANNAH, GA – Attracting eyeballs to online listings is an ongoing battle, with high stakes and real money hanging in the balance. Officials at Prosper exhibitor Pixii.ai specialize in turning one photo into a successful listing, optimized for Amazon.
Monte Desai, founder and CEO of Savannah, Ga.-based Pixii.ai spent five years at Bain helping Fortune 500 brands sell online. He believes artificial intelligence (AI) could bring that same success to any seller, without having to drop $5K on a photoshoot.
“Our AI design tool helps sellers and agencies make more money in less time,” Desai says. “You get a main image, lifestyle shot, infographics, and A+ content. You can then scale that master listing across 100+ listings, using the same templates.”
Serving agencies, Fortune 500 brands, aggregators, and growing sellers has provided a breadth of experience with varied customers. Desai points to three examples among many.
- Westminster Teak saves $20K per month on photoshoots with Pixii and they’re seeing 30% higher conversion with Pixii images.
- A large Amazon agency now sends clients main images on day one, instead of week three. It’s a 100x time savings.
- Sellers regularly report 30% higher clickthrough and conversion. Some even see 4x revenue growth.
“The biggest mistake sellers make is plowing more money into ads,” Desai muses. “The easiest way to grow is better visuals. It’s obvious if you think about it from the shopper’s standpoint. Would you be comfortable spending money on a product with one blurry image? Or would you be comforrable with a set of professional shots?”
Editing can be difficult, but that’s where Pixii’s experience comes in handy. Desai explains: “The average photoshoot costs $5K and takes three weeks. In Pixii that’s about $7 and two minutes. Freelancers take three weeks and the quality is just not there. Pixii AI is trained on 100K top Amazon listings, so we know what makes people ‘add to cart’.”
Why use Pixii over free tools like ChatGPT? It’s a question that Desai has heard often, and his response is emphatic. “Pixii makes you money in less time. You can spend days prompting, or you can drop in a photo and get an optimized listing. Pixii knows what works. Designs are editable in our canvas, so you can take full control.”
When Prosper convenes March 10-12 at The Wynn Las Vegas, Desai advises attendees: “Bring a product photo and we’ll make you a set. We can talk about our Design API, because we want to help people scale their creative. This will help SaaS companies, enterprises, and agencies who want to embed on-brand design into their product.”