February 21, 2025
LAS VEGAS – Prosper Show exhibitor Teikametrics, an AI-powered marketplace optimization platform, has appointed Sandie Hawkins (pictured) as the company’s president. Hawkins previously served as the head of Ecommerce at TikTok and brings more than 20 years of experience in multi-channel marketing and ecommerce growth.
Teikametrics’ platform, which optimizes over 180 million SKUs and more than $15 billion in gross merchandise value, has become a growth enabler for sellers and brand owners across major ecommerce marketplaces, including Amazon and Walmart. Hawkins’ extensive expertise in media, advertising, ecommerce, and social shopping positions her to lead Teikametrics into its next phase of growth. She will empower sellers and brand owners to optimize their catalog assortments and media investments more effectively, driving success across major commerce platforms.
“Sandie’s unmatched expertise in building transformative ecommerce strategies, coupled with her leadership in driving large-scale growth at TikTok, makes her the ideal person to help us take Teikametrics to the next level,” said Alasdair McLean-Foreman, CEO of Teikametrics. “Her deep experience in scaling commerce and advertising ecosystems strengthens our ability to build a smarter, more effective platform for sellers, enabling seamless multi-marketplace management and scalable growth through AI-driven insights. Sandie’s leadership will be pivotal in unlocking new opportunities for our customers, driving smarter, scalable growth strategies, and accelerating Teikametrics’ global impact.”
“Throughout my career, I’ve been dedicated to helping brands adapt and excel in the ever-evolving digital landscape,” said Hawkins. “Teikametrics’ visionary approach, built on trust and advanced AI capabilities, aligns with my passion for shaping the future of ecommerce by delivering impactful, data-driven results. I’m excited to apply my experience to empower brands to thrive in this new era of AI-powered multi-channel commerce.”
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