Harnessing Marketplaces to Reach and Grow with Gen Z and Gen Alpha
Gen Z and Gen Alpha are not just shoppers, they set trends. George Chang, Head and General Manager of SHEINMarketplace U.S., will explore how sellers and brands can strategically select channels to reach these groups, increase brand awareness, and drive incremental revenue while strengthening both owned and marketplace strategies. Learn how marketplaces can amplify brand presence, attract new customers, and create opportunities for sellers of branded goods while keeping an eye on growth.
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