Scaling Trust: How Veracity Built a Science-Driven Ecommerce Brand in Wellness
In this keynote, Allie Egan—founder and CEO of Veracity Selfcare—shares how she transformed a deeply personal health challenge into a thriving ecommerce business. Learn how Veracity leveraged science-backed credibility, personalized customer engagement, and digital-first strategies to disrupt the beauty and wellness market. This session dives into the art and science of selling online in a category where trust is everything.
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