Meher Patel
FounderHector AiMeher is the founder of Hector AI, one of the most innovative platforms in the Amazon Ads ecosystem and a Top 20 Amazon Ads Partner globally. Today, Hector manages over $350 million in advertising spend annually across global marketplaces — operating as both a self-serve SaaS platform and a full-service managed offering for brands and agencies worldwide.
Meher's core belief is simple: the era of search-only advertising on Amazon is over. The customer buying journey is no longer linear — it's multi-step, multi-touchpoint, and multi-attributed. Expecting your best ROAS from the single most expensive click in the funnel is a strategy with a ceiling. The real unlock is full-funnel visibility — being present across awareness, consideration, and conversion — and that's where Amazon DSP and AMC become essential, not optional.
That conviction led him to build what didn't exist. In April 2025, Meher launched Hector's self-serve DSP and AMC platform — at a time when programmatic advertising on Amazon was gated behind minimum spend commitments, fixed fees, and a steep learning curve that kept the vast majority of sellers out. AMC, Amazon's most powerful analytics engine, was even further out of reach — reserved for technical teams with SQL expertise and enterprise resources. Meher's vision was to make both easy to understand, easy to start, and easy to run. Audience creation, campaign setup, full-funnel strategy — all simplified so any seller could launch DSP campaigns in minutes, not weeks.
The market responded. Over $1.4 million in ad spend flowed through Hector's Self-Serve DSP & AMC Platform, with 80% of users being first-time DSP advertisers or sellers who had previously tried DSP elsewhere and walked away dissatisfied. 90% continued to reinvest. Months later, Amazon itself followed the same direction, announcing the democratization of DSP access at unBoxed in November 2025.
Meher's work has been recognized with the Amazon Ads Innovation Award 2025 for integrating Amazon Ads inside WhatsApp powered by Amazon MCP, and the Amazon Ads Partner Award 2025 in Seasonal Sales Strategy. Hector was also selected as a Beta Partner for Amazon's MCP Server, working directly with Amazon's API team to shape the future of AI-powered advertising on the platform.
Most recently, Meher launched Hector MCP — 30+ tools that let you read, analyse, and act on Amazon Ads in bulk through the latest LLMs like ChatGPT and Claude, and build autonomous advertising agents inside platforms like n8n, OpenClaw, and Claude Code. Same philosophy, next frontier: democratize what's complex, make it accessible to all, and build the infrastructure the ecosystem will run on.
At Prosper, Meher will share the exact playbook and case studies from this journey — how to break free from search dependency, integrate DSP into your media mix, and leverage AMC audiences to unlock the full-funnel ROAS that sponsored ads alone will never deliver.
Beyond Search: A Hands-On Playbook for Full-Funnel ROAS with Amazon DSP & AMC
Most Amazon advertisers rely heavily on Sponsored Ads, while DSP remains underutilized or misunderstood. In this session, Meher Patel, Founder of Hect…Most Amazon advertisers rely heavily on Sponsored Ads, while DSP remains underutilized or misunderstood. In this session, Meher Patel, Founder of Hector, presents a practical, execution-ready framework to help brands move beyond search and unlock ful…Most Amazon advertisers rely heavily on Sponsored Ads, while DSP remains underutilized or misunderstood. In this session, Meher Patel, Founder of Hector, presents a practical, execution-ready framework to help brands move beyond search and unlock full-funnel ROAS using Amazon DSP and Amazon Marketing Cloud. This session is built around real implementation experience and focuses on how DSP can be strategically integrated into your existing Amazon …Most Amazon advertisers rely heavily on Sponsored Ads, while DSP remains underutilized or misunderstood. In this session, Meher Patel, Founder of Hector, presents a practical, execution-ready framework to help brands move beyond search and unlock full-funnel ROAS using Amazon DSP and Amazon Marketing Cloud. This session is built around real implementation experience and focuses on how DSP can be strategically integrated into your existing Amazon ads mix to drive incremental revenue, reduce TACOS, and scale profitably without sacrificing efficiency. Attendees will understand how DSP identifies and reaches audiences based on behavioral patterns across and beyond Amazon, and how AMC enables the creation of high-intent audiences within a privacy-safe analytics environment. Rather than theory, the session walks through a structured DSP playbook that can be implemented immediately, along with the foundational prerequisites, campaign structuring principles, audience strategy, and optimization best practices required for success. It also covers how to align upper-funnel DSP with Sponsored Ads to create a connected full-funnel system that improves overall account performance. By the end of the session, attendees will walk away with a clear roadmap for integrating DSP into their advertising strategy, understanding its measurable impact, and executing a scalable, full-funnel approach to profitable Amazon growth.Show MoreClick the title to see all detailsShow More
