David Rapps
Founder & CEOWholescaleI started Wholescale after seeing firsthand how powerful ratings & reviews are when treated as a strategic asset.
At my previous company, Calego International Inc., I led digital and growth strategy and helped build iFLY from an unknown luggage label into Walmart’s most reviewed brand online. That success — which led to winning Walmart Supplier of the Year — was fueled by real reviews from real customers at scale.
In 2019, I became president of Calego and spent the next several years navigating a relentless series of macro shocks: tariffs, a pandemic that froze travel, a short-lived PPE boom, a supply chain crisis and a consumer recession. While stabilizing, growing and reinventing the business during the chaos, I focused on what had always worked — listening to customers — and used that as the foundation to start building Wholescale.
More recently, we launched ReviewHub — the next step in making review infrastructure simpler and more connected across the commerce ecosystem.
Earlier in my career, I practiced corporate law after earning dual law degrees (civil and common law) from McGill University. And before that, I helped produce comedy specials for the world’s largest international comedy festival.
Collect & Syndicate Reviews Across Amazon and Marketplaces
In the legacy eCommerce model, retailers typically aligned with a single, exclusive review syndication provider. That worked when only a few thousand …In the legacy eCommerce model, retailers typically aligned with a single, exclusive review syndication provider. That worked when only a few thousand brands were collecting and syndicating reviews. But now, with millions of sellers and brands selling…In the legacy eCommerce model, retailers typically aligned with a single, exclusive review syndication provider. That worked when only a few thousand brands were collecting and syndicating reviews. But now, with millions of sellers and brands selling across platforms like Shopify, Amazon, Walmart and TikTok Shop, that old, closed model is completely outdated. Modern marketplaces have caught on—they know that syndication must be open, accessible, …In the legacy eCommerce model, retailers typically aligned with a single, exclusive review syndication provider. That worked when only a few thousand brands were collecting and syndicating reviews. But now, with millions of sellers and brands selling across platforms like Shopify, Amazon, Walmart and TikTok Shop, that old, closed model is completely outdated. Modern marketplaces have caught on—they know that syndication must be open, accessible, and scalable. And sellers are hungry for a better, more flexible alternative. Learn how to do it all betterShow MoreClick the title to see all detailsShow More
