SEATTLE – The heat of the all-important fourth quarter got turned up a notch with Amazon’s announcement this week that Prime Big Deal Days will return October 7-8, kicking off the holiday shopping season with deals and deep discounts.

Starting October 7 at 12:01 a.m. PDT, Prime members can shop exclusive savings across Amazon’s selection—from beauty and electronics to gifts and seasonal essentials.

“Prime Big Deal Days kicks off the holiday shopping season with exclusive deals for Prime members on must-have items and popular gifts,” said Carmen Nestares, vice president of North America Marketing and Prime Tech. “We’re excited to help Prime members save money this year with some of Amazon’s best deals of the season so far, including amazing deals on an expanded selection of Holiday Amazon Exclusive items. With Prime Big Deal Days, members can check off their holiday lists early and make the most of their holiday budget.”

Amazon is touting specific deals, including:
• a curated list of early holiday deals on gifts showcasing offers from brands like Clinique, De’Longhi, Samsung, and UGG;
• Amazon Private Brands including pantry essentials for hosting from $3 and denim starting at $15 from the new Amazon Essentials denim collection; and
• savings of up to 50% on select Amazon devices.