Amazon Full-Funnel Strategy for Sellers
In this session, Marcus Gverzdys, Director of Sales, Xnurta will break down how brands can combine the power of Amazon Marketing Cloud and DSP to build smarter, connected strategies that align targeting, measurement, and activation across the entire shopper journey. Learn how AMC provides insights and cross-channel measurement that inform high-impact audience creation, sequential messaging, and more efficient media allocation, ultimately reducing wasted spend and improving reach quality.
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