Building Brand Loyalty on Amazon using Video

7/14/2021 1:15 – 2:00 PM | Room:

Rick CesariCMO Direct Branding

Rick Cesari has been a pioneer in the direct-to-consumer (DTC) marketing industry for over 25 years. He has used direct response strategies plus video marketing to help build many iconic brands, which include products like: The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others. Cesari’s strategies have helped grow four companies from startups to over a billion dollars in sales. These case studies are outlined in his book, “Building Billion Dollar Brands,” which is available on Amazon. His book, “Video Persuasion,” teaches people how to use video marketing to create authentic testimonials, grow their business and build their brand. His fourth book with co-author Jason Boyce is called “The Amazon Jungle, The Seller’s Survival Guide for Thriving on the World’s Most Perilous E-Commerce Marketplace.”