The Prosper Show is excited to hear John Lawson speak on SEO and Social Media at the Prosper Show. He is the founder of The Ecommerce Group and author of a #1 best-selling ecommerce marketing book. We reached out to John to discuss trends coming up for Q4. Learn insider information below from our interview.
How did you get into the industry?
I was about to go bankrupt and started selling used IT books on eBay to make ends meet. Long story short…I hit the big time.
How long have you been in the industry?
I’ve been doing online commerce since 2001, left my corporate job at Accenture in 2004 and been my own boss ever since.
Which topic are you speaking on and why?
Social for commerce because I wrote the best selling book on that topic. How social is about selling but not in the traditional manner.
What is one tip you can share that you’ve learned as an amazon seller?
Shortcuts will kill your business. Stick as close to the rules as possible, cause taking shorts can end your business overnight.
What do you like most about the industry?
The illusion of independence. I love feeling independent but I also recognize that it is somewhat of an illusion. If Amazon suddenly disappeared, so would this income stream…diversify!
What is one important trend people should focus on for Q4?
Focus on growing your customer base and retargeting them for multiple sales. This is the time of the year when the masses come online. Keep as many as you can.
John has a lot of insight when it comes to selling online. We look forward to hearing him dive deeper at the Prosper Show.
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