For years the dominant strategy among resellers was to win the Buy Box on all listings as much as possible. After all, studies have shown that more than 80 percent of sales go to the Buy Box winner. But there are downsides to this strategy. You must often be the...
Amazon, a mainstay for online sellers all over the world, allows you to access over 151 million shoppers every month, but with great opportunity though comes high seller expectations. The marketplace is known for protecting customers with strict quality and content...
We like to use an Omni-Channel marketing approach, depicted in the infographic below, for helping to build your brand, accelerate sales and fuel company growth. An important piece of this strategy is the Public Relations (PR) because if done correctly, it is one of...
If you’re not familiar with the concept of sales velocity repricing and how it can impact your margins and overall firm-level profitability, it’s time for an overview. That’s because online sellers are only getting more informed and empowered by the vast amount of...
Want to reach over 340 million new Amazon buyers? Keep reading. Selling on Amazon in Europe is a massive opportunity…that many miss because the processes and paperwork for exporting and importing seem daunting. But Europe is the second largest B2C e-commerce...
Recent Comments