How to go beyond winning the Buy Box to increase profit and sales

How to go beyond winning the Buy Box to increase profit and sales

For years the dominant strategy among resellers was to win the Buy Box on all listings as much as possible. After all, studies have shown that more than 80 percent of sales go to the Buy Box winner. But there are downsides to this strategy. You must often be the...
How to go beyond winning the Buy Box to increase profit and sales

4 Tips to Avoid Amazon Suspension

Amazon, a mainstay for online sellers all over the world, allows you to access over 151 million shoppers every month, but with great opportunity though comes high seller expectations. The marketplace is known for protecting customers with strict quality and content...
How to go beyond winning the Buy Box to increase profit and sales

Using PR to Build Your Brand and Drive Sales

We like to use an Omni-Channel marketing approach, depicted in the infographic below, for helping to build your brand, accelerate sales and fuel company growth. An important piece of this strategy is the Public Relations (PR) because if done correctly, it is one of...
How to go beyond winning the Buy Box to increase profit and sales

How Sales Velocity Repricing Makes You More Profitable

If you’re not familiar with the concept of sales velocity repricing and how it can impact your margins and overall firm-level profitability, it’s time for an overview. That’s because online sellers are only getting more informed and empowered by the vast amount of...