October 17, 2024
SEATTLE – Amazon Ads has introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. “By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminate boundaries across ad formats,” wrote Amazon officials in an Oct. 15 press release.
With Audio generator, Amazon Ads expands its suite of AI-powered creative tools – including Image generator and Video generator – helping brands to connect with customers. “These tools make it simple to build and activate new campaign creatives, helping brands experiment more freely and optimize based on performance – with little more than the information on their Amazon product page,” added Amazon officials. “According to Amazon Ads findings, on average, brands who used Image generator between October 2023 and June 2024 saw almost 5% more sales per advertiser.”
Amazon Ads is also releasing AI creative studio – which helps advertisers explore and create ads in one place. AI creative studio brings Amazon Ads’ AI-powered creative generators into a single application.
“We’re excited to introduce these new AI-powered creative tools, which have the potential to transform how brands connect with Amazon customers,” said Jay Richman, vice president of Creative Experiences for Amazon Ads. “By reducing the complexities of working across multiple formats and placements, these innovations empower advertisers to more easily reach their target audiences at every stage of the marketing funnel. They can also easily update creatives seasonally, generate fresh, trend-driven content, and tailor ads to different use cases. This leads to a more dynamic and engaging customer experience, ultimately helping to drive overall campaign performance.”
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